It all has to work together. Your high-performance website. Your lean, opportunistic, optimized pay-per-click campaign. Your pay-per-click data-informed content marketing plan. And your social media marketing. When your online marketing plan aligns all of these elements to focus on revenue, a very good thing happens: revenue.
Social Media Marketing = Priceless
Your social media marketing campaign can yield unparalleled value in inexpensive, valuable impressions, as well as technical benefits such as backlinks and high-quality traffic to your website. Your social media profiles can reach, precisely, your juiciest target demographic(s), where you can earn a receptive audience for messaging that resonates and creates trust in your brand. But, as awesome as all of this is, we believe the most valuable virtue of a robust social media marketing campaign is its ability to put you in a conversation with your customers and potential customers.
Get In the Conversation!
The old saying goes, “If you don’t like the way the conversation is going, change the conversation.” Well, in order to change the conversation, you must first be part of it. Social media marketing, in the hands of experts (DigRev), puts you in the conversation. In doing so, it supports and nurtures all of your integrated digital marketing strategies, while raising both awareness and trust for your brand. All that, and it’s fun!
Keep It Real!
Research indicates that effective social media marketing taps into “Us versus Them” group dynamics in which people hold tight to entrenched social identities. Obviously, as a company seeking to engage potential markets through social media, you prefer to be “us” rather than “them.” That means your messaging must be authentic. And it means your responsiveness and ability to show action must be real.
Social Media Marketing: Digital Revenue On Tap
Today’s business world is connected online. Social media marketing, properly managed, can connect your business to virtually any slice of that online world, at a stunning value. It then enables you to earn trust for your brand, be heard and, most importantly, listen to your market. It enables you to ask the question, “Why not be my customer?” then actually get an answer. And you really want that answer.
Call Digital Revenue Inc today for a free analysis of your social media engagement opportunities.